Ahhhh. The sweet smell of victory.
Well, close. I'm sitting at the airport in Austin thinking about the day Rebekah and I just experienced. We attended our first Subscription Summit...an industry conference for and about subscription boxes. Did I mention we were 1 of 3 Finalists in the Best Food Box category nominated alongside Blue Apron and Candy Club?! Pretty awesome for just jumping into the business twelve months ago. Of course, Blue Apron won (well deserved), but there were moments that I thought (o.k.... wished, hoped, prayed) it could be CrateChef. Maybe it could garner some extra attention and help increase our name recognition? Maybe investors would be lining up with seed capital? The possibilities were endless in my mind. Kind of like winning the lottery or planning a vacation. It's fun to dream about the possibilities.
Back to reality. Instead, we listened to industry experts and leaders share their experiences. Each had valuable information peppered with great anecdotal advice. We have a lot to learn, but a lot to be proud of as well. It re-energized us to get back to the office and continue to build the absolute best food box for our loyal customers.
Feels like winning to me.